Arden's Exhibition at BBC Good Food Show

This is a summary of my work to bring Arden's to the BBC Good Food Show.

Arden's is a luxury food importer specialising in Italian baked goods. They also import food products for the main food retailers (Tesco, Sainsbury's, Waitrose etc.) Arden's also has two home brands; 'Arden's' and 'Arden & Amici'. Arden's is a savoury nibbles and bites product range where as Arden & Amici is a luxury Italian baked goods range including panettone and panforte.

The stand space was 5x2m. I came up with this design to fit 2-3 sellers per day. The stand was also hollow on the inside so that it could be filled with stock and the back of the stand was filled with shelving to showcase and store the products. The stand was themed as Italian chic where the stand was primarily black. as the products were colourful themselves it meant i could go for a simple backdrop where accented decorative items including lights, ornate chalkboards, baubles and uniforms.

I also designed the bags with a simple design to showcase the brands and i also created promotional product deals.

Bag Design

I also was put in charge of the companies current social media which had been neglected. i used this to help promote the brands and our showcase at the exhibition and help create new marketing communication strategies. I also increased the company's online presence by creating additional accounts on Pinterest, Blogs, Google+ and Youtube.